How To Get Great Testimonial Videos From Your Clients

A great client testimonial video is the most powerful way to generate leads through your website. We all look to our friends and colleagues for recommendations on a new product or service you need. Video is the next best thing (and sometimes even better) to hearing recommends in person. There is no question of how genuine (or not genuine) a client testimonial video is. Hence, one of the many fantastic aspects of video.

It’s already a challenge to raise your own on camera skills, but setting someone else up for success for video… That’s another challenge altogether. As you see in the video, I specifically work with my clients on their video shoots to help everyone feel confident on camera and capture great content for video. I’d like to share with you more tips you can use yourself when putting together a client testimonial video.

Here Are The Top 5 Ways To Set Your Clients Up For Success:

 

1. Set The Tone For The Video.

   Layout out the video details for your selected clients and let them know why you selected them specifically. Sharing what you’re looking to accomplish with the video will set up the client and your video for success. Ask and you shall receive, right? Also, make the logistics crystal clear and frame why your client would benefit from this opportunity as well. Let them know this will help others to get the help or solution you’ve given them.

2. Prepare Your Client.

   Now that you’ve laid out your goals for the testimonial video and confirmed what clients are participating, give them the questions in advance. Remind them of what you’ve helped them achieve, so you can get the video soundbites you’re looking for. Confirm the video shoot details. Share tips on what to wear. Make it as easy as possible for them to be part of your testimonial video.

3. Set It Up Like An Interview.

   Stepping in front of the camera doesn’t feel natural, but you want your clients to be and feel comfortable on video to make the content stronger. Having your video shoot set up like an interview takes away the nerves and allows your client to maintain eye contact with your assigned interviewer and have a conversation. Keeping the conversational interview relaxed will help your clients open up more and feel like the camera isn’t there, making the testimonial video feel more genuine. Plus, your team has control over the content created, guiding the interview to highlight the points you want.

4. Remind Them You’re On Their Side.

   You’re there to set your clients up for success with producing the testimonial video. To help my clients feel comfortable and confident on camera, I always say “If you don’t look good, then I don’t look good.” It’s up to your team to ensure you make your clients look as amazing as possible on camera because you want them to enjoy the process and it reflects on you and your company. If your clients feel like there’s no pressure, then they’ll naturally build more confidence and be their authentic selves on camera. Also, let them know that the power of video editing is on their side. They can always stop and rephrase something to better convey their message, and your editing team will take care of the rest.

5. Show Appreciation.

   Shower your clients with appreciation throughout the process. They’re taking the time to share the value you and your business offers. It’s important to honor their time and effort by thanking them and making it worth their while. Depending on who your clients are and what industry you’re in, you can provide a link or copy of the video and encourage them to share the video on social media. This way they can promote themselves and get an easy piece of social media content. The extra bonus is it shares your testimonial video with an audience that already follows and trusts your clients, setting up your video for greater success.

The client testimonial video is your opportunity to have others share how great your business in at achieving your target client’s goals. It’s up to you to ensure your business gets the best content possible, and that includes doing everything you can to make your client feel comfortable and confident with giving a video testimonial.

Have you produced client testimonial videos for your business? What did you do to set your clients up for success?

YOUR NEXT STEP:

If you’re looking to refine your interviewing skills and an amazing video host, then connect with me to get to the next level. I work with professionals on these skills and bring in my news reporter background so interviewing and hosting can become second nature to you. Go to my Consulting Page((hyperlink to Consulting Page)) to learn more about my services and see if we’re a great fit for each other.